AI and autonomous trucks steal the show at FreightWaves’ F3 Festival
FreightWaves’ F3: Future of Freight Festival returns to Chattanooga with AI.
FreightWaves’ F3: Future of Freight Festival will return to Chattanooga next week, focusing on the technologies transforming the freight industry. The event, scheduled for October 27-28 at The Signal at Chattanooga Choo Choo, will highlight artificial intelligence, autonomous trucking, and innovations reshaping logistics operations.
The festival’s agenda will explore how emerging technologies are being applied in real-world freight operations. Artificial intelligence will be a central topic, with sessions designed to assess its practical impact beyond industry buzzwords.
Key themes: AI and autonomous trucking: freight technology
One discussion, titled “Beyond the Hype: What AI in Freight Actually Delivers When the Noise Dies Down”, will take place at 2 p.m. on October 28. Prasad Gollapalli, founder and CEO of Qued, and FreightWaves CEO Craig Fuller will examine AI’s tangible benefits for the sector.
Later that day, at 2:20 p.m., Nilkanth Patel of Pallet and FreightWaves’ Julie Van de Kamp will share insights from AI deployment, including whether companies should develop solutions internally or source them externally. Another session, “Beyond AI: How Autonomous Execution Is Redefining Freight Operations”, will follow at 4:15 p.m. on October 27, featuring Robert Nathan of Envoy AI and Van de Kamp.
Autonomous trucking will also be a major focus. A roundtable titled “The State of Autonomous Trucking: From Yards to Highways” is set for 2:45 p.m. on October 27. Industry leaders Brett Suma of Bot Auto, Earl Adams of PlusAI, and Mike McGahn of Forterra will join FreightWaves’ Thomas Wasson to discuss the technology’s progress and potential applications.
Event details and registration
The festival will include keynote presentations, fireside chats, and technology demonstrations. Registration is available through the official F3 website, with group rates ranging from $895 to $1,095 per person, depending on group size. Bundled tickets are offered at $1,895 for F3 and the Brokerage Compliance Symposium or $1,995 for F3 and the Awards Dinner on October 26.
The Freight Brokerage Compliance Symposium, a separate event on October 26, will cover carrier liability, fraud, FMCSA regulations, cargo theft, and insurance risks. Registration costs $495, plus taxes and fees, unless purchased as part of a bundle.
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