AI in Trucking: Who’s Really to Blame When Things Go Wrong?

Artificial intelligence is reshaping how trucking companies handle compliance and safety, delivering faster data analysis and deeper insights into operational risks. Yet despite these advances, human accountability remains unchanged, according to Rustin Keller, President and CEO of J. J. Keller & Associates, Inc. Keller acknowledges AI’s potential to accelerate business processes, particularly in back-office functions. “It gives employees the ability to quickly analyze vast amounts of data,” he said. “The speed and depth of insights are remarkable.” However, he stresses that these capabilities do not shift responsibility away from human…

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