Freight Tech: How a Crisis Forced Shipping to Digitise in Just 12 Months

What had taken five years of gradual adoption before the pandemic was compressed into just 18 months, as shippers, brokers, and carriers scrambled to survive. The catalyst was pain. For a decade, freight technology had been a solution in search of a problem, with sales teams pitching digital platforms to an industry comfortable with phone calls and spreadsheets. Then came the pandemic: container ships stacked up outside ports, capacity vanished overnight, and freight rates detached from economic reality. Suddenly, the question “where is my freight” wasn’t just a logistical query,…

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