CLAVE 1 / 4£966m generated by UK creator partnerships in 2025, up 20% year-on-year.
CLAVE 2 / 493% of UK influencer marketers work with micro-influencers, prioritising engagement over reach.
CLAVE 3 / 4Captain Kate McCue and Captain Sandy Yawn lead maritime storytelling on TikTok, Instagram and YouTube.
CLAVE 4 / 4Authentic, unfiltered content from industry insiders drives stronger engagement than polished corporate feeds.
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