In a context of geopolitical uncertainty and logistics transformation, Miguel Borrás, Managing Director of DHL Express Spain, champions an optimistic view of international trade based on resilience, technological innovation, and a strong commitment to sustainability. Under his leadership, the company has established itself as a key player in the internationalization of SMEs and the green logistics of the future.
Miguel Borrás is the Managing Director of DHL Express Spain, a position from which he leads the company’s strategy and operations in the country. Under his guidance, DHL Express Spain has experienced remarkable growth, driven by the boom in e-commerce and a firm commitment to innovation and sustainability.
He has played a key role in implementing investment plans in logistics infrastructure in Spain, aiming to improve operational efficiency and customer experience. He has also promoted initiatives such as the DHL Atlas Awards, which recognize the export talent of Spanish SMEs.
A strong advocate of people-centered leadership, Borrás believes in motivated teams as the engine of innovation. Under his leadership, DHL Express was recognized in 2025, for the sixth consecutive year, as one of the 10 best companies to work for in Spain, according to the Best Workplaces ranking, which it topped in 2024.
The executive joined DHL Express in 2003 as Director for Eastern Spain, a role he held until being appointed Managing Director in February 2014.
How is the current geopolitical context affecting global trade, and how is DHL Express responding to it?
Although it’s clear that global trade is not immune to geopolitical tensions or international uncertainty, international commerce always finds a way. As shown in our DHL Trade Atlas 2025 analysis, world trade has historically proven to be surprisingly resilient in the face of crises and disruptions of all kinds, and it’s highly likely that this pattern will continue.
It’s about having a broad vision and the ability to build new routes and bridges that ensure the flow of supply chains, always offering different options to get goods to their destination.
Which regions are emerging as growth hotspots, and where is DHL directing its strategic investments?
Latin America is a key area, gaining traction as an alternative for the international expansion of Spanish SMEs. It’s a market with an optimistic and resilient macroeconomic environment and strong trade ties with the EU. At DHL Express, we work to facilitate an ecosystem where businesses, entrepreneurs, and leaders drive strategic partnerships that promote Spanish growth in the region.
We also continue to invest in Europe, with a particular focus on Spain, where we will inaugurate a new international hub at Josep Tarradellas Barcelona-El Prat Airport by the end of this year, with an €80 million investment. This hub will operate direct routes to the Americas, Europe, and North Africa, becoming a key facility for supporting SMEs in their internationalization.
We’ve also just opened a new intermodal gateway in Lyon, with an investment of €121 million. This infrastructure is highly relevant to Spanish exports, as nearly 10% of our exports are destined for France.
Meanwhile, the fast-growing markets of the Middle East (Gulf, Saudi Arabia, UAE) are emerging as global logistics hubs. The DHL Group has announced an investment of over €500 million to support its transformation into a catalyst for regional and global trade. At DHL Express, we are seeing dynamic growth in e-commerce in this region, creating opportunities for SMEs and entrepreneurs seeking global expansion.
What key changes does DHL foresee in the logistics sector in the medium and long term?
In an increasingly complex and volatile world, the logistics sector is undergoing profound transformations. Geopolitical tensions are reshaping global trade, and companies are seeking more resilient supply chains. Added to this are the effects of climate change and demographic shifts in the workforce, which bring new layers of complexity we must address with determination and vision.
Our strategy “2025 – Delivering Excellence in a Digital World” has guided us over the past five years through multiple global challenges, such as the pandemic and supply chain disruptions. During this time, the DHL Group has made key advances as an employer, provider, and investment of choice, along with progress in the ESG goals launched in 2021.
What are the pillars of DHL’s new 2030 Strategy, and how is sustainability integrated into the company’s growth model?
We are now moving forward with our new strategy: “Strategy 2030 – Accelerating Sustainable Growth”, which aims to increase revenue by 50% by 2030 compared to 2023, while reinforcing our commitment to decarbonization.
We are integrating sustainability into our strategic framework, which until now was based on three pillars: Employer, Provider, and Investment of Choice. Now, a fourth pillar is added: Green Logistics.
Decarbonization is not only a responsibility but also an opportunity to innovate and lead in a sector that is increasingly focused on sustainability. In doing so, we improve our competitiveness and contribute to a more responsible future. At DHL Express, we are ready to face tomorrow’s challenges thanks to our experience, global network, and commitment to excellence.
In this climate of economic uncertainty, if you were a client, would you choose DHL Express?
Without hesitation —he smiles. We have an unmatched proprietary global network, present in more than 220 countries and territories. This makes us one of the most extensive and integrated transportation networks on the planet, with exceptional international coverage and fast, reliable delivery times.
Moreover, technological innovation is part of our DNA: we continually invest in digitization, automation, and advanced tracking tools, thereby improving operational efficiency and customer experience. We foster a strong and well-recognized culture focused on people.
On top of this, our supply chain diversification strategy through multimodal transport (air and ground in more than 30 European countries) allows our clients to maintain stable operations based on the critical nature of their businesses. And above all, we have a strong commitment to sustainability: for years, we’ve been working to achieve net-zero emissions by 2050.
DHL has a major sponsorship with Formula 1. Where is the company heading in this area?
DHL maintains an active sports sponsorship strategy with strong global and local visibility. Our most prominent collaboration is with Formula 1, as the official logistics partner, managing the transportation of cars, equipment, and materials around the world. We are also a partner of MotoGP and support Álex Palou, three-time NTT INDYCAR SERIES champion.
In the fashion world, DHL acts as a key logistics operator in international fashion shows. And we’ve recently launched a capsule collaboration with Spanish brand Ternua for sustainable sportswear inspired by Álex Palou: “Accelerate by DHL x Ternua”.
This alliance adds to partnerships with brands like Anti Social Social Club, Casetify, Vetements, and designer Jessica Minh Anh, reaffirming our role at the intersection of fashion, innovation, and global logistics.
Finally, is there something particularly relevant customers should consider when choosing a logistics provider?
Yes: sustainability. Logistics providers have a major responsibility to protect the planet. At DHL, we began this journey in 2008 with the launch of the GoGreen climate program.
Our goal is to achieve net-zero emissions by 2050, with an intermediate CO₂ reduction target of less than 29 million tons by 2030. One of our key services is GoGreen Plus, which allows customers to reduce their Scope 3 emissions (transport and distribution).
In Spain, more than 10,000 companies —including brands like Camper, Mayoral, and GAM— already use GoGreen Plus. Currently, 30% of our air shipments are handled with this sustainable solution.
Our customers want to decarbonize their logistics, and we’re here to support them. We are continuously expanding our portfolio of low-emission solutions, strengthening both our value proposition and our contribution to the future of sustainable logistics.
